About Zouk: Our Mission, Vision, Story & Presence

Only the Good Goes In.

Cruelty Free

We believe in crafting the good. In fact, we are a PeTA approved Vegan brand. So, you can happily say - no animals were harmed in making this.

Proudly Indian

We are unapologetically Indian. Proud but humble. Weaving tradition with the contemporary, we bring the modern Indian classic to the world.

Handcrafted

Everything is thoughtfully designed. Our artisans then sculpt them to life. By hand. We thus make something that is authentically you.

It all started with a vision: To bring stylish and functional products with an essence of India, to the world.

All large things start with some small situations. In our case, it happened when Disha visited the famous white desert of Kutch in Gujarat. Kutch is also known for local handicraft products. Her IIMA batchmates clicked pics for Instagram but didn't buy anything. They said these products didn't fit the modern sensibilities.

Thus, the idea of Zouk was born. We realized a gap for stylish and functional modern products with an essence of India. For the world.

And like every journey, we started with bags.

We have truly come to believe that if you create something from your core, something undiluted, something inspiring, it is bound to find the right audience.

Disha Singh & Pradeep Krishnakumar

Our Philosophy

Proud but Humble.

We take pride in what goes into making our products and sharing it with the world. That’s the reason only the good goes in.

Unapologetically Indian.

From India to the world, we are vocal about the vibes of vibrant India. We don’t shy away from being who we are and what we do.

Self Aware.

As a brand we make conscious choices and want to take consumers along with us on this journey of a conscious lifestyle.

By the People.

We craft products keeping the consumer in mind, and the utility they demand. We take our customers’ feedback seriously and work to keep making functional products