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Where craftsmanship meets opportunity, and every talent helps shape the future of Indian lifestyle and fashion.
Ethically Crafted, Thoughtfully Designed, Unapologetically Indian
We’re a homegrown Indian lifestyle brand creating vegan bags, luggage and travel accessories inspired by India’s rich heritage. Our ambition is to build a leading global lifestyle brand from India.
Employees
Offline Stores
Customers
Our Values

Authenticity
Driven to grow, humble enough to learn, and honest in our thoughts, actions, and decisions.

Innovation
Blending traditional inspiration with fresh, functional, and creative thinking in everything we build.

Agility
Always ready for change. We value responding effectively over chasing perfection.

Integrity
Doing the right thing, even when it’s difficult or goes unnoticed.
Find Your Perfect Role.
Explore opportunities across our organisation
Category Manager
D2C
Mumbai
Full-time
Category Manager
About the role
We are looking for a Team Lead – D2C Category Growth to drive our commercial and category growth agenda.
Key Responsibilities:
• Own D2C revenue and commercial planning
• Drive category, SKU, and portfolio growth
• Manage P&L and CM2 performance
• Oversee pricing, AOV, promotions, and product mix strategy
• Lead new product commercialisation and launches
• Identify inventory-led growth opportunities
• Drive commercial merchandising initiatives
• Collaborate cross-functionally with Performance Marketing, Supply Chain, Product, Brand, and Retention teams
What We're Looking For:
• 3–5 years of experience in D2C, e-commerce, category management, commercial planning, or a related fi eld
• Strong analytical skills with advanced Excel profi ciency
• Solid understanding of P&L and contribution economics
• Experience with revenue, pricing, promotions, assortment, or category management
• Strong commercial judgement and structured problem-solving ability
• Ability to translate analysis into decisions and drive cross-functional execution
• Experience in fashion, lifestyle, accessories, beauty, or other consumer categories is a plus
Role Details:
Location: Chembur, Mumbai (Work from Office)
Working Days: Monday–Friday + 4th Saturday
Reporting To: Director – Brand Marketing & D2C
Business Development Professional
Offline
Mumbai
Full-time
Business Development Professional
About the role
What you’ll be doing:
- Drive Pan-India retail expansion across key cities and markets
- Identify and evaluate high-potential mall and high-street locations
- Build strong relationships with brokers, landlords, property owners, and mall management teams
- Lead commercial negotiations around rent, CAM, deposits, lock-in, lease terms, and revenue share
- Build and manage a strong pipeline of potential locations
- Take locations from identifi cation to evaluation, negotiation, and closure
- Work closely with internal teams to enable smooth store openings
- Track retail trends, competitor expansion, and emerging retail destinations
What we’re looking for:
- 3–5 years of experience in Retail Expansion, Retail Leasing, Store Expansion, or Business Development
- Hands-on experience in identifying and securing retail locations
- Strong negotiation and commercial acumen
- Experience working with landlords, brokers, and mall/property teams
- Experience with retail, D2C, fashion, lifestyle, or consumer brands
- Willingness to travel extensively across India
Role Details:
Location: Chembur, Mumbai (Work from Office)
Working Days: Monday–Friday + 4th Saturday
Creative Strategist (Consumer Insights & Performance)
Brand Marketing
Mumbai
Full-Time
Creative Strategist (Consumer Insights & Performance)
We're looking for someone to join our team as a Creative Strategist - someone who enjoys connecting the dots between consumer insight, creative ideas, and performance data. If you love understanding why people buy, and turning that understanding into creative that genuinely resonates, we'd love to hear from you.
What You'll Get to Do:
- Consumer Research & Insight Mining: Analyze reviews, comments, surveys, support tickets, competitor messaging, and customer interviews to uncover motivations, objections, and unmet needs.
- Creative Strategy Development: Develop messaging frameworks, positioning, campaign themes, hooks, and creative angles.
- Creative Briefi ng: Write detailed briefs for creators, copywriters, designers, editors, and production teams.
- Creative Testing & Experimentation: Build structured testing roadmaps across hooks, personas, offers, formats, and channels.
- Performance Analysis: Analyze CTR, thumb-stop rate, hold rate, CPA, conversion rate, ROAS, and creative fatigue.
- Competitive Intelligence: Monitor competitor ads, messaging shifts, category trends, and emerging creative patterns.
- Cross-Functional Leadership: Partner with Growth, Brand, Product, CRM, Data, and Founders.
What We're Hoping You Bring
- 3–5 years of experience in DTC, consumer brands, growth marketing, creative strategy, or consumer insights
- Comfort working with Meta, YouTube, Google, creators, and performance marketing
- Strong analytical thinking paired with a natural storytelling ability
- Confi dence to share ideas and infl uence founders and cross-functional teams
- Bonus: experience scaling creative programs at a high-growth consumer business
Role Details:
Location:Chembur, Mumbai (Work from Offi ce)
Working Days: Monday–Friday + 4th Saturday
Team Lead – Marketplace Performance Marketing
Marketplace
Bengaluru
Full-Time
Team Lead – Marketplace Performance Marketing
We are looking for a results-driven Team Lead – Marketplace Performance Marketing to own and scale performance across Amazon, Myntra, Flipkart, and quick commerce platforms (Blinkit, Zepto, etc.).
What You’ll Do
• Own end-to-end marketplace performance strategy
• Drive key metrics: GMV, ROAS, TACoS, CAC
• Plan & execute big sale events (Big Billion Days, EORS, etc.)
• Manage ads across Amazon (SP, SB, SD), Flipkart, Myntra & QC platforms
• Optimize budgets for maximum ROI
• Build dashboards & drive data-led decisions
• Lead & mentor a high-performing team
• Collaborate with catalogue, supply chain & creative teams
What We’re Looking For
• 3–8 years in performance marketing (marketplace-heavy)
• Strong hands-on experience with Amazon, Flipkart & Myntra Ads
• Solid understanding of ROAS, TACoS, ACoS
• Proven experience in scaling campaigns & managing budgets
• Team handling + stakeholder management skills
• Data-fi rst, analytical mindset
Bonus Points
• D2C / startup experience
• Exposure to Blinkit, Zepto, Instamart
• Understanding of marketplace SEO
Role Details:
Location:Koramangala, Bangalore(Work from Offi ce)
Working Days: Monday–Friday + 4th Saturday
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